Benjamin Moore vs Behr Paint: Which Brand is Right for You?

When it comes to transforming your home, few things make as big of an impact as a fresh coat of paint.

But before you start picking out swatches, there’s one big decision to make: Benjamin Moore vs Behr. These two brands are household names in the paint world, both offering a wide variety of products, colors, and finishes. So, how do you choose?

Whether you’re planning a simple room refresh or a full-home makeover, choosing the right paint brand can save you time, money, and effort in the long run. This guide breaks down everything you need to know about Benjamin Moore vs Behr, from coverage and color selection to durability, environmental impact, and cost. We’ll also look at where you can buy them and which type of homeowner each brand best suits.

Let’s get into it.

What This Guide Covers

We’re comparing Benjamin Moore vs Behr across several key areas: price, quality, coverage, durability, color range, environmental impact, and availability. We’ll also highlight popular product lines and help you decide which brand makes more sense for your home project, whether you’re sprucing up a rental, painting your forever home, or tackling high-traffic spaces.

1. Why Does the Paint Brand You Choose Matter?

Paint is more than just color. It’s about coverage, longevity, ease of application, and how well it stands up to daily wear and tear. Whether you’re hiring a professional or taking the DIY route, the quality of the paint you use will directly affect the final outcome.

The right paint brand can mean fewer coats, better finish consistency, and less need for touch-ups down the line. And since both Benjamin Moore and Behr are known for high-quality products, this comparison is about figuring out which one fits your specific needs best.

2. Benjamin Moore vs Behr: The Quick Lowdown

Benjamin Moore vs Behr; it can be a bit tricky to compare. So let’s break it down nice and simple. Benjamin Moore is all about quality. It’s the paint pros reach for when they want rich, vibrant color, silky-smooth application, and durability that holds up for years. It’s not the cheapest option on the shelf, but it’s often worth the extra money if you’re after a flawless finish, especially in rooms where you’ll spend a lot of time or that see a lot of traffic. Whether it’s the velvety Aura line or the reliable Regal Select, Benjamin Moore paints are known for going on like a dream and needing fewer coats to get the job done.

Now, Behr plays a different game, and it plays it well. You can grab it right off the shelf at your local Home Depot, and it won’t drain your wallet. It’s a huge win for DIYers who want decent quality without making a big dent in the budget. Behr’s Premium Plus and Ultra lines are solid performers, and the Marquee line gets a lot of love for its one-coat coverage claim. While the color depth and finish might not quite match up to Benjamin Moore, Behr still impresses, especially when you consider the price.

So, when comparing Benjamin Moore vs Behr, it’s really about what matters most to you. Want the best color accuracy, longevity, and pro-level results? Benjamin Moore is probably your match. Looking for something you can pick up easily, apply yourself, and still have money left over for new throw pillows or a pizza break? Behr might be the way to go. Either way, you’ve got two strong contenders that can make your walls look great; you just have to pick what fits your style, skill level, and budget.

3. Who Owns Benjamin Moore and Behr?

Benjamin Moore was founded in 1883 and is now owned by Berkshire Hathaway, Warren Buffett’s multinational conglomerate. The company operates independently but benefits from the backing of one of the most trusted names in business. Behr, meanwhile, is a newer brand, founded in 1947, and is part of Masco Corporation, a major home improvement company that also owns brands like Delta Faucet and KraftMaid Cabinets.

Both brands have solid reputations, but Benjamin Moore has long been regarded as a premium choice with deep roots in the paint industry, while Behr has carved out a loyal following for its value and convenience.

4. Where Can You Buy Benjamin Moore and Behr Paint?

One of the most noticeable differences between Benjamin Moore vs Behr is where you can buy them. Behr paint is sold exclusively at Home Depot, both in-store and online, making it very accessible to most people across the United States. Benjamin Moore, on the other hand, is only available through independently owned retailers, such as local paint and hardware stores.

If convenience and immediate availability are important to you, Behr is the clear winner here. But if you don’t mind visiting a specialty shop, you’ll likely find a more curated experience when shopping for Benjamin Moore.

5. How Much Does Each Paint Brand Cost?

Price is often a deciding factor when choosing between Benjamin Moore vs Behr. Behr offers a wide range of affordable options, starting around $30 per gallon for its entry-level Premium Plus line. The mid-tier Ultra line hovers around $40 per gallon, while the high-end Marquee line is typically priced at about $50 per gallon.

Benjamin Moore paints tend to be more expensive. The entry-level Ben line starts around $45 per gallon, with the mid-tier Regal Select costing about $60. Their top-of-the-line Aura line can go up to $75 or more per gallon.

That said, many homeowners find that Benjamin Moore offers better value in terms of coverage, requiring fewer coats and lasting longer before needing a repaint. In other words, you might pay more upfront but save money and time in the long run.

6. Which Paint Has Better Coverage?

Coverage is one of the most critical factors when evaluating Benjamin Moore vs Behr. In most independent tests, Benjamin Moore consistently comes out ahead, particularly with its Aura and Regal Select lines. These paints often require only one coat over primer, even on dark or textured walls.

Behr’s Marquee line also offers impressive coverage and is marketed as a one-coat solution. However, in real-world conditions, you may still need two coats for full opacity, especially when covering bold colors or uneven surfaces.

So while both brands perform well, Benjamin Moore tends to deliver more consistent coverage with fewer coats.

7. Which Paint Brand is Easier to Apply?

If you’re doing the painting yourself, ease of application becomes important. Benjamin Moore is often praised for its smooth, buttery consistency that glides easily onto walls with minimal splatter. The Regal Select and Ben lines are particularly DIY-friendly, forgiving even for first-time painters.

Behr is no slouch either. Its paints, especially Premium Plus and Marquee, are formulated to resist drips and offer good brush and roller flow. However, some users find Behr slightly thicker, which can require a bit more effort to get a smooth finish.

Both brands dry relatively quickly. Behr usually dries to the touch in about an hour and can be recoated in two. Benjamin Moore typically recommends a slightly longer dry time but allows for a recoat within 4 hours, depending on the line.

8. Which Brand Offers Better Durability and Washability?

In high-traffic areas like kitchens, bathrooms, and hallways, durability matters a lot. Benjamin Moore’s Aura and Regal Select lines are standout performers. They resist stains, hold their sheen over time, and can be scrubbed clean without damaging the finish.

Behr’s Premium Plus Ultra and Marquee also offer good durability and are more washable than most paints in their price range. However, in side-by-side scrub tests, Benjamin Moore tends to retain its appearance better after multiple cleanings.

If you’re painting spaces where kids, pets, or frequent messes are part of the daily routine, Benjamin Moore offers a slight edge in long-term performance.

9. Color Selection: Who Has the Best Colors and Finishes?

Benjamin Moore has long been known for its rich, sophisticated color palette. With over 3,500 colors to choose from, plus custom color-matching services, you’ll have no trouble finding the perfect hue. The brand is also known for iconic palettes like Historical Colors and Affinity Colors that designers and homeowners love.

Behr offers more than 1,400 colors and also provides custom color matching in-store. It’s a smaller palette, but still extensive enough for most projects. Popular Behr collections include the Designer Collection and seasonal color trends picked by Home Depot.

In terms of finishes, both brands offer matte, eggshell, satin, semi-gloss, and gloss. However, Benjamin Moore tends to have more nuanced sheens between finishes, which helps when you’re after a very specific look.

10. VOCs and Environmental Safety: Which Paint is Greener?

If indoor air quality is a concern for your household, you’ll want to compare VOC (volatile organic compound) levels. Benjamin Moore’s Natura (now discontinued) and current Eco Spec lines are zero-VOC and GREENGUARD Gold certified. Aura and Regal Select also have low VOC levels and are LEED-compliant.

Behr’s Premium Plus line is also zero-VOC and GREENGUARD Gold certified. The Ultra and Marquee lines are low VOC and meet strict air-quality standards. Both brands offer safe options suitable for nurseries, allergy-sensitive households, and environmentally conscious consumers.

In short, it’s a tie; both Behr and Benjamin Moore make green, safe choices easy.

11. Which Brand is More Recommended by Pros vs. DIYers?

If you ask a group of professional painters what brand they trust most, chances are many of them will say Benjamin Moore, and for good reason. Pros love the smooth application, high-quality pigments, and long-lasting results that Benjamin Moore paints deliver. The Regal Select and Aura lines are especially popular among contractors for interior jobs because they offer excellent coverage and are easy to work with, even in tricky spaces. When you’re painting homes day in and day out, quality matters, and Benjamin Moore tends to be more forgiving, whether you’re brushing, rolling, or spraying.

Another perk for professionals is Benjamin Moore’s deep and rich color selection. The pigments are finely ground, so the shades are vibrant and true, and they stay that way over time. Painters also appreciate that these paints are low in VOCs, which is better for indoor air quality and allows jobs to be completed in occupied homes with minimal disruption.

Now, let’s talk about DIYers. Behr has built a loyal following among weekend warriors, first-time home buyers, and budget-conscious renovators. One of the biggest advantages is how easy it is to get, just swing by your local Home Depot and pick up a can or two, no special account or paint store trip required. Behr’s Marquee line is especially well-known in the DIY crowd for its strong one-coat coverage claims, which can help you finish a room faster without sacrificing too much in terms of finish.

Another reason DIYers love Behr? The price. For the cost, you’re getting a decent-quality paint that performs well enough for most household projects. It’s not quite as buttery-smooth as Benjamin Moore, and it might need an extra coat here and there, but for many folks, the difference isn’t a dealbreaker, especially when you’re painting on a budget or handling a less formal space like a garage, basement, or rental unit.

So, when it comes to Benjamin Moore vs Behr, it really boils down to your needs. If you’re a professional looking for flawless results and paint that holds up beautifully over time, Benjamin Moore might be the better choice. If you’re a DIYer tackling a weekend refresh and want to keep things simple and affordable, Behr is a reliable, easy-to-find option that gets the job done without breaking the bank.

12. Specialty Paints: Who Has More Options?

Benjamin Moore has a wide selection of specialty paints, including Advance (ideal for cabinets and trim), Ceiling Paint, and Floor & Patio Enamel. Their primers are also top-notch and designed for specific surfaces like metal, plaster, and masonry.

Behr also delivers a strong lineup, with products like Cabinet & Trim Enamel, Ceiling Paint, and Waterproofing Wood Stain. Their specialty floor coatings and concrete sealers are especially popular with DIYers.

Both brands cater well to specific needs, but Benjamin Moore’s formulations tend to be more advanced and customizable for tricky or high-end applications.

13. What are the Most Popular Product Lines from Each Brand?

For Benjamin Moore, the top choices include Aura (premium durability and rich color), Regal Select (versatile and long-lasting), Ben (budget-friendly), and Advance (ideal for trim and cabinetry). These lines offer different strengths but are widely respected by pros and homeowners alike.

Behr’s biggest names are Marquee (top-tier coverage), Premium Plus Ultra (great value and durability), Dynasty (high performance), and Premium Plus (budget-friendly). These lines cover a range of budgets and needs, and many come with stain-blocking primers built in.

In terms of pure performance, Benjamin Moore’s top-tier options edge out Behr’s, but Behr still offers incredible value for what you pay.

14. Which Brand is Better for Interior Painting?

Benjamin Moore excels at interior painting, especially on drywall, wood, and metal surfaces. The consistency, finish, and touch-up ability are second to none, especially in the Regal Select and Aura lines. Touch-ups blend beautifully, and the finishes stay true over time.

Behr does a solid job, particularly with Marquee and Premium Plus Ultra, which are formulated to minimize drips and offer strong adhesion. However, users often note that touch-ups are harder to blend seamlessly, especially in higher sheens.

If you’re painting your main living spaces and want a polished, professional look, Benjamin Moore is the better bet.

15. Which Brand is Better for Exterior Painting?

Exterior paint needs to withstand UV rays, rain, humidity, and temperature shifts. Benjamin Moore’s Aura Exterior and Regal Select Exterior provide excellent resistance to peeling, cracking, and fading. They also contain mildewcides for damp climates.

Behr’s Marquee Exterior and Ultra Exterior lines are also impressive, offering good protection and long-lasting color. They’re budget-friendly and easy to apply, but some users report needing more frequent touch-ups after a few years.

Both brands offer warranties, but Benjamin Moore’s are generally more comprehensive and trusted by professionals.

Frequently Asked Questions

Below are some commonly asked questions to consider:

What’s the main difference between Benjamin Moore vs Behr?

The biggest difference between Benjamin Moore vs Behr comes down to performance and price. Benjamin Moore paints are known for their rich pigmentation, smoother application, and superior coverage, which means you can often get away with fewer coats. They also tend to leave a more refined finish, which makes a noticeable difference on walls, trim, and cabinetry. Behr, on the other hand, is more budget-friendly and super convenient to find, especially since it’s sold exclusively at Home Depot. It’s a great option if you’re doing DIY work or need to cover a large area without stretching your wallet too far. Both brands have solid reputations, but Benjamin Moore leans premium while Behr is more accessible.

Can I use Benjamin Moore paint over Behr paint?

Absolutely! There’s no problem layering Benjamin Moore over Behr as long as the existing surface is properly cleaned and prepped. That means giving the wall a gentle clean to remove dust and grime, sanding down any imperfections, and priming if you’re switching from a darker to a lighter color or changing finish types. Using a good quality primer helps improve adhesion, reduce blotchiness, and ensure your new color goes on smooth and true. If the old paint is still in good shape, you’re in the clear, just prep it right.

Which brand is better for humid environments?

If you’re painting a bathroom, kitchen, or laundry area, humidity resistance is a must. Benjamin Moore’s Aura line stands out here because it’s engineered with mildew-resistant properties and holds up well in steamy spaces. It also maintains its color and finish better over time in damp conditions. Behr’s Ultra and Marquee lines also offer solid moisture protection, but some users find they require touch-ups or repaints a bit sooner, especially in high-traffic bathrooms or tropical climates. Still, both brands offer mold- and mildew-resistant options, it just comes down to how often you want to repaint.

Is it worth spending more on Benjamin Moore paint?

For many people, yes, it can be worth the extra money. Benjamin Moore paint goes on beautifully, covers better with fewer coats, and tends to last longer. That means less time spent on touch-ups and more peace of mind in the long run. If you’re painting your forever home, sprucing up a room you care about (like a nursery or master bedroom), or just want a finish that looks professionally done, Benjamin Moore is a smart investment. That said, if you’re painting a rental unit, garage, or guest room, Behr might make more sense financially.

How long does each brand’s paint typically last?

Durability depends on the conditions, but Benjamin Moore’s higher-end paints like Aura or Regal Select can easily last 8 to 10 years, or more, when applied correctly. They resist fading, peeling, and scuffing really well, even in busy households. Behr paints, especially the Marquee and Ultra lines, are also pretty tough and can last around 5 to 8 years under normal wear and tear. Of course, no paint is totally maintenance-free, but going with a more durable product upfront can save you time and hassle down the line.

Benjamin Moore Vs Behr: Who Makes the Ideal Paint?

The best choice in the Benjamin Moore vs Behr debate depends on your budget, experience level, and what you’re painting.

If you’re budget-conscious and want paint that’s easy to pick up at your local Home Depot, Behr is an excellent option that delivers reliable quality. It’s ideal for rental property updates, quick refreshes, and DIY weekend projects. If you’re after richer colors, longer-lasting finishes, and superior performance for a high-end home or long-term results, Benjamin Moore is well worth the investment.

Benjamin Moore vs Behr, it can be tricky choosing between the two. If you’re having a tough time picking the right paint brand that fits your budget and your needs, speak with professional exterior painters in San Diego today.